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And post-pandemic, shoppers have continued to appreciate the convenience of shopping online and the curation of multiple brands on a single site.","spans":[]},{"type":"paragraph","text":"Ashley and Alex have successfully built a large community of shoppers on social media with regular live streaming sessions and impressive consistency on traditional channels like Facebook and Instagram.","spans":[]}]},"reverse_order":false}},{"id":"3e7ab7a4-449b-5c0c-9c2b-bcceab8b97b0","slice_type":"case_study_rich_text","slice_label":null,"items":[],"primary":{"text_body":{"richText":[{"type":"heading2","text":"Website personalization is table stakes for fashion retailers","spans":[]},{"type":"paragraph","text":"Ashley and Alex realized that online marketing has changed and that selecting outstanding styles is no longer the only factor that determines whether a multi-brand website is hot or not. 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Individual preference profiles are automatically created for first time visitors and then updated whenever they return.","spans":[{"start":0,"end":10,"type":"hyperlink","data":{"link_type":"Web","url":"https://rosetta.ai/"}}]},{"type":"paragraph","text":"Meanwhile, machine learning annotates the product catalog images with fashion-optimized tags including favorite colors and over 30 other attribute preferences (material, neckline, sleeve, etc.).","spans":[]},{"type":"image","url":"https://prismic-io.s3.amazonaws.com/rosetta-marketing-website/2baaa0b7-89b7-458b-b653-33552e1a18d9_SOLE+-+Solution+1+EN-min.jpg","alt":"Rosetta AI 1-to-1 personalized recommendation","copyright":null,"dimensions":{"width":1600,"height":1224},"id":"Yp7juBIAACMAf3qg","edit":{"x":0,"y":0,"zoom":1,"background":"#fff"}},{"type":"paragraph","text":"Then personalized product recommender boxes can be installed on whichever page Alex chooses. 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