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He also knew increasing AOV is all about making better connections with current customers and cross selling to them, a strategy used by some of the biggest players in e-commerce.","spans":[]},{"type":"paragraph","text":"The key to this solution was right under his nose, in his customer data. But putting his data into an actionable business plan was challenging. Mr. Ahua concedes, “we had a lot of difficulty exporting our website data and analyzing it by ourselves.” It’s not an uncommon problem. Marketers all over the world have tons of data on hand, but find it difficult to manage.","spans":[]},{"type":"image","url":"https://prismic-io.s3.amazonaws.com/rosetta-marketing-website/89b0ecc5-3cc6-4531-9781-c230098ca4bd_Ahua+-+Problem-min.jpg","alt":"AHUA's customer data","copyright":null,"dimensions":{"width":1600,"height":940},"id":"Yp7U5hIAACQAfziU","edit":{"x":0,"y":0,"zoom":1,"background":"#fff"}}]},"section_style":"White","section_title":{"richText":[{"type":"heading6","text":"Problem","spans":[]}]},"section_title_icon":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://images.prismic.io/rosetta-marketing-website/8cd9396b-91cf-4de5-b3cb-86976713a477_CS%20Section=Problem.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=50&rect=0%2C0%2C72%2C72&w=24&h=24","srcSet":"https://images.prismic.io/rosetta-marketing-website/8cd9396b-91cf-4de5-b3cb-86976713a477_CS%20Section=Problem.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=50&rect=0%2C0%2C72%2C72&w=24&h=24 24w","sizes":"(min-width: 24px) 24px, 100vw"}},"layout":"constrained","width":24,"height":24},"alt":"Case Study - Problem Icon"},"section_title_type":"Problem"}},{"id":"6b807257-c47c-53a3-8c04-25db6947050e","slice_type":"case_study_rich_text","slice_label":null,"items":[],"primary":{"text_body":{"richText":[{"type":"heading3","text":"Fashion-optimized recommendations, better consumer data insights","spans":[]},{"type":"paragraph","text":"The Rosetta AI personalized marketing solution collects customer/product data for Mr. Ahua and machine learning figures out which other products individual shoppers want to see.","spans":[]},{"type":"paragraph","text":"With recommendation engines installed on the landing page, category page and product details page, shoppers visiting Ahuaruok may come for custom socks, but they may add something else to their shopping cart now, perhaps a dress or a jumpsuit that goes with the socks.","spans":[]},{"type":"image","url":"https://images.prismic.io/rosetta-marketing-website/9e6a7165-e625-493d-ab0c-04065de4d18b_Ahua+-+Solution+1+EN-min.jpg?auto=compress,format","alt":"Rosetta AI personalized marketing solution collects customer/product data for AHUA","copyright":null,"dimensions":{"width":1600,"height":1276},"id":"Yp7cjBIAAOwgf1qf","edit":{"x":0,"y":0,"zoom":1,"background":"#fff"}},{"type":"paragraph","text":"With the customer data insights from the Rosetta AI in hand, Mr. Ahua was soon able to see what was selling and what was not on the level of product attributes. 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